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OP.01

Operation Foxhole

Foxhole is a defensive contact exercise. Your team walks in with a live campaign — positioning, media plan, and all — and briefs it to a red cell trained to argue your strongest competitor's case. The red cell probes for the weakest claim, the softest number, and the message that collapses under a follow-up question. Everything that survives goes back into the plan; everything that doesn't gets rewritten before it ever reaches a media buy.

Duration

4 hours

Team size

4–8 from your side, 2 red cell

Format

On-site or remote, one sitting

Best for

Teams about to renew or scale a campaign that hasn't been challenged since it was approved

WHAT GETS TESTED

  • —The three claims your positioning depends on
  • —How your team answers under real objections, not friendly ones
  • —Where the plan quietly assumes the competitor stays still
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