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OP.02

Operation Breach

Breach is built for launches and category bets. Your team runs the go-to-market plan in stages — announcement, first paid push, first press cycle, first competitor response — while the red cell plays the market's most likely reaction at each stage, including the competitor who copies you in six weeks and the one who undercuts you on price. You leave with a marked-up plan, not a grade.

Duration

1 day

Team size

6–10 from your side, 3 red cell

Format

On-site preferred

Best for

Product launches, category-creation pitches, and any plan with a hard launch date

WHAT GETS TESTED

  • —What happens to the plan if a competitor matches the announcement within a week
  • —Whether the pricing story holds if someone undercuts it publicly
  • —Which parts of the launch sequence depend on the market staying quiet
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